Independent list · re-checked September 28, 2026 · published by Primortul LLC

Social Nickel

Social Nickel is a small Des Moines digital marketing shop run by Nick Lucs that manages social accounts, runs Facebook and Instagram ad campaigns, and produces blog, photo and video content for Iowa businesses. It also offers SEO and Google Ads. Clients named on its site range from a local tire service to BetterUp. Nobody pays to be ranked.

Why it’s hereListed by Clutch and Expertise.com among Des Moines social media marketing providers, with a client list that mixes local and national accounts. Number 9 of the social media companies in Iowa.

Who leads itNick Lucs, Founder & CEO.

Work they can showHilltop Tire Service. Social media management and Facebook ads; the case study reports 70+ service leads, $20,000+ in revenue and page likes up 101%. Iowa Ag Expo. Social content, photography and video around the show; reached 18,316 people on Facebook and Instagram and added 489 followers organically. Wildwood Hills Ranch. Helped the nonprofit build a more focused social media strategy.

Estimated cost

Estimated: $1,000–$4,000/mo, typical for Iowa social media retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forDes Moines-area local businesses, events and nonprofits that want social media management, Facebook and Google ads and content handled by a small local team.

Based in
Des Moines, IA
Team size
1–10 people
Led by
Nick Lucs, Founder & CEO
Known for
social media management · Facebook and Instagram ads · content creation · local SEO
Named clients
Hilltop Tire Service, BetterUp, Logic Ag Marketing, Quester, Dynamic Auto Detailing
Best for
Des Moines-area local businesses, events and nonprofits that want social media management, Facebook and Google ads and content handled by a small local team.
Selected work
  • Hilltop Tire Service. Social media management and Facebook ads; the case study reports 70+ service leads, $20,000+ in revenue and page likes up 101%. source ↗
  • Iowa Ag Expo. Social content, photography and video around the show; reached 18,316 people on Facebook and Instagram and added 489 followers organically. source ↗
  • Wildwood Hills Ranch. Helped the nonprofit build a more focused social media strategy. source ↗
Estimated cost

Estimated: $1,000–$4,000/mo, typical for Iowa social media retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Office
1329 44th Street · Des Moines, IA · 50311 · 515-490-3822
Social Nickel homepage, captured September 28, 2026
socialnickel.net · homepage on September 28, 2026

Sources socialnickel.net, expertise.com, clutch.co

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